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Your Baby's Ugly. and you've got bad breath
By Steve Baker
I've got good news and bad news. The good news is that 98% of businesses are small businesses. That bodes well for the entrepreneurial spirit that has made our nation great. The bad news is that 80%, that's right, four out of five new businesses will fail in their first five years.
After years of building my own companies and consulting growing businesses Off-White x Nike Air Force 1 Low Casual Black White Sale , I've come to the realization that too many business owners can't see their business through an objective eye, which often leads to their demise. It takes an incredible amount of intense drive, determination and a strong ego to breathe life into a business and create products from scratch Nike Air Force 1 Low Just Do It Pack Men's Orange White Sale , but it's also that same ego that won't let a business owner be objective about what their business needs to succeed. The business is up and running at light-speed and management doesn't have the time or willingness to stand back and take a real look at what they have created. They are too close to the problems to see them. Just like a proud parent, they have spent sweat and time creating this ?baby,? and they refuse to believe that it might be less than perfect.
I call this the ?business parent trap.? It is in this trap that business owners often create and introduce products that would not test out in the marketplace. There's an attitude of ?Hey Nike Air Force 1 High Just Do It White Men's Sale , it's gotta be great because I thought of it.?
I've found that there are usually two basic things wrong with a business: the product (the Baby) and the management (the Breath).
So how do you assess your business? Are your employees going to tell you that you're headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company's performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation ? not straight-forward constructive criticism. Sadly Nike Air Force 270 Men's Purple Black Sale , some consultants are more than willing to ?affirm for a fee.?
If you're going to succeed, then someone needs to tell you if your baby's ugly or you've got bad (corporate) breath. So here are some blunt yet truthful thoughts for your business, and perhaps you: